With Sponsorships, the Sky’s the Limit

In these days of cutting-edge technology and creative minds, selling your brand via tradeshow or event sponsorships can be competitive. Back in the day, you stuck your logo on a sign and boom — you were a sponsor. But in today’s conferences, each brand is looking for the best way to get noticed and stay in attendees’ heads — long after they take off their lanyards and head for home. Professional event organizers understand that sponsorships hold value, and work with clients to ensure maximum impact. Read more


Deal-making deluxe: First, meeting planners do negotiation homework

Negotiating skills.

The very words can strike fear in the bravest of men. Thankfully, event and meeting planners negotiate all the time — it’s a big part of the job. Part psychology, part business know-how, part creativity … negotiating is a craft that, like a fine wine, grows better with time. Here are some ways professional event planners get ready to do battle at the negotiating table, representing your best interests: Read more